Traditionally, the design of objects and virtual interfaces is based on functional and aesthetic requirements. However, with a better understanding of how the human brain and body function, and how they work together, we now ask ourselves – can we take a new approach to design by optimizing the use of brain- and body-intelligence to create objects that work better, from a functional and emotional point of view?
Patrik Künzler founded Limbic Life with this new approach. He received his medical doctorate from the University of Zurich. Afterwards he joined the Nobel laureate Dr. Susumu Tonegawa at MIT in Cambridge USA, to do his post-doctorate research on the limbic system. Patrik then joined the Smart Cities group of Dr. William J. Mitchell at the MIT Media Lab. In 2008, he moved back to Switzerland and started Limbic Life with its innovative, new Limbic Chair. He has received several patents for his studies while working with companies such as General Motors, Ferrari, Frank O. Gehry Architects, and VW.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx